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{"id":113727,"date":"2023-01-21T12:00:54","date_gmt":"2023-01-21T09:00:54","guid":{"rendered":"https:\/\/pchaberturkiye.com\/?p=113727"},"modified":"2023-01-21T12:00:54","modified_gmt":"2023-01-21T09:00:54","slug":"new-medianin-kusatilmis-avatari-vice-bir-satilik-isareti-asiyor","status":"publish","type":"post","link":"https:\/\/pchaberturkiye.com\/new-medianin-kusatilmis-avatari-vice-bir-satilik-isareti-asiyor\/","title":{"rendered":"New Media’n\u0131n Ku\u015fat\u0131lm\u0131\u015f Avatar\u0131 Vice, Bir “Sat\u0131l\u0131k” \u0130\u015fareti As\u0131yor"},"content":{"rendered":"
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Vice Media, 2017’de \u015firkete 5,7 milyar dolar de\u011ferinde yeni bir finansman turu sa\u011flad\u0131ktan sonra, kurucular\u0131ndan biri olan Shane Smith, “hokey sopas\u0131” \u00fcr\u00fcn\u00fc ve “seksi” bir borsa \u00e7\u0131k\u0131\u015f\u0131 kapsam\u0131yla dalga ge\u00e7ti.<\/p>\n

Ancak Vice’ta bir zamanlar g\u00f6steri\u015fli olan bu konu\u015fma ger\u00e7ek oldu. Son y\u0131llarda birka\u00e7 tur ki\u015fisel kesintisine u\u011frayan \u015firket, kendinden, \u00f6nceki d\u00f6nemlerinden umdu\u011fundan \u00e7ok daha az\u0131na ula\u015fmak neredeyse kesin olan, \u00e7alkant\u0131l\u0131 bir medya sat\u0131\u015f\u0131na \u00e7\u0131kar\u0131yor.<\/p>\n

2018’de i\u015fyerlerinde cinsel tacizle ilgili bir hesapla\u015fman\u0131n ard\u0131ndan Bay Smith’in yerine y\u00f6netici i\u00e7in i\u015fe al\u0131nan genel m\u00fcd\u00fcr Nancy Dubuc, \u015firketin “k\u00f6\u015feyi d\u00f6nd\u00fc\u011f\u00fcn\u00fc” ve herkesin ve \u015firket yat\u0131r\u0131mc\u0131lar\u0131n\u0131n kendisine yard\u0131mc\u0131 olabilecekleri bir \u015firkete sat\u0131\u015f yapmaya karar verdiklerini s\u00f6yledi. b\u00fcy\u00fcmek.<\/p>\n

“Zor mu oldu?” Bayan Dubuc, bir r\u00f6portajda \u015firket sanc\u0131lar\u0131ndan bahsetti. “Evet. Benim koltu\u011fumda oturan herhangi biri herhangi bir \u015firkette zor bir yolculuklar\u0131 ele ge\u00e7irdi mi? \u201d<\/p>\n<\/div>\n<\/div>\n

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New York’a ta\u015f\u0131nmadan \u00f6nce 1990’larda Kanada’da bir punk dergisi olarak ba\u015flayan Vice, son on y\u0131lda yeni medya \u015firketi i\u00e7in y\u00fckseli\u015ften d\u00fc\u015f\u00fc\u015fe bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n \u00f6nemli bir \u00f6rne\u011fi. Vice’\u0131n gen\u00e7, modaya uygun ve dijitalden anlayan izleyici kitlesinden faydalanmak isteyenler Disney ve 21st Century Fox gibi b\u00fcy\u00fck koruyucular taraf\u0131ndan olu\u015fturulan Bay Smith, \u015firketin b\u00fcy\u00fck bir dijital varl\u0131\u011fa, bir TV a\u011f\u0131na ve bir film yap\u0131m\u0131na geni\u015fleten anla\u015fma \u00fczerine anla\u015fma yapt\u0131. \u015firket.<\/p>\n

Ancak son y\u0131llarda, Vice bu ivmeyi koruyamad\u0131 ve y\u00fcksek de\u011ferli bi\u00e7me vaadini yerine getirmek i\u00e7in m\u00fccadele etti. BuzzFeed ve Vox Media dahil olmak \u00fczere di\u011fer bir\u00e7ok medya \u015firketi, dijital reklamc\u0131l\u0131k kiralama ters r\u00fczgarlarla kar\u015f\u0131la\u015ft\u0131. Vox Media’n\u0131n i\u015f g\u00fcc\u00fc kabaca y\u00fczde 7’sini b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yledi\u011fi ayn\u0131 g\u00fcn olan Cuma g\u00fcn\u00fcnde Bayan Dubuc’un \u00e7al\u0131\u015fanlar\u0131na g\u00f6re bir nota g\u00f6re, Vice muhtemelen ek personel i\u015ften \u00e7\u0131karacak.<\/p>\n

Yerel medya giri\u015fimcisi ve medya i\u015f analisti Ken Doctor, Vice’\u0131n haberlerine yakla\u015f\u0131m\u0131n\u0131n, genellikle \u00fczeri \u00f6rt\u00fclmemi\u015f hik\u00e2yelere odakland\u0131\u011f\u0131n\u0131, mali g\u00fc\u00e7l\u00fcklerin ve bak\u0131\u015flar\u0131n bask\u0131 nedeniyle g\u00f6lgede gitti\u011fini s\u00f6yledi.<\/p>\n

“Bu yenilik sayesinde ger\u00e7ek de\u011fer yaratt\u0131\u011f\u0131 inkar edilemez, ancak yutturmaca ger\u00e7ek yedi,” dedi Bay Doktor. “Bu, Disney ve di\u011ferleri gibi, burada yeni bir \u015fey oldu\u011funu hissettin ancak haber medyas\u0131 i\u015f ger\u00e7eklerinin baz\u0131 temellerini g\u00f6z ard\u0131 eden ak\u0131lc\u0131 yat\u0131r\u0131mlarla beslendi.”<\/p>\n

Bayan Dubuc, \u015firket y\u00f6netimi kurulu\u015funun birka\u00e7 nedenden dolay\u0131 satmaya kararl\u0131 oldu\u011funu s\u00f6yledi. Vice hala k\u00e2rl\u0131 olmasayd\u0131 da \u015firketin ge\u00e7en y\u0131lki zararlar\u0131n\u0131 yakla\u015f\u0131k y\u00fczde 50 oran\u0131ndaki k\u0131sm\u0131n\u0131 ve bu y\u0131l\u0131n zarar\u0131n\u0131 kar\u015f\u0131lamay\u0131 hedefledi\u011fini s\u00f6yledi. Bayan Dubuc ayr\u0131ca, \u015firketin bu y\u0131lki gelirinde tek haneli \u015fovlar y\u00f6netmenler s\u00f6yledi.<\/p>\n<\/div>\n<\/div>\n

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R\u00f6portajda Bayan Dubuc, Vice’\u0131n st\u00fcdyo i\u015finin ba\u011f\u0131ms\u0131z bir finans sinemac\u0131s\u0131 olarak k\u00f6klerinin ge\u00e7ti\u011fini ve Sky, Netflix ve CW gibi b\u00fcy\u00fck programc\u0131larla anla\u015fmalar yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Kurulu\u015f haberlerinin, artan uluslararas\u0131 y\u00f6netimin g\u00fcvence alt\u0131na al\u0131nmas\u0131n\u0131 sa\u011flamak ve ilerleme a\u011f\u0131 Twitch’teki \u015fovu gibi bir ama\u00e7 i\u00e7in ba\u015flat\u0131lan, daha sonra sahipli\u011fini de s\u00f6zlerine ekledi.<\/p>\n

\u0130\u015fletme mali durumu hakk\u0131nda bilgi sahibi bir ki\u015fiye g\u00f6re, \u015firket ge\u00e7en y\u0131l yakla\u015f\u0131k 600 milyon dolar gelir elde etti ve 700 milyon g\u00f6nderinin hedefinin alt\u0131nda kald\u0131. Wall Street Journal bu durumu ge\u00e7ti\u011fini bildirdi.<\/p>\n

Bayan Dubuc ayr\u0131ca, Vice’\u0131n destek\u00e7ilerinin yat\u0131r\u0131mlar\u0131ndan para kazanmaya haz\u0131r da kabul etti. Di\u011fer medya kurulu\u015flar\u0131n\u0131n yat\u0131r\u0131mlar\u0131na ek olarak, b\u00fcy\u00fck yat\u0131r\u0131mc\u0131lar\u0131 aras\u0131nda \u00f6zel sermaye devi TPG ve medya patronu James Murdoch da bulunuyor. Sahip oldu\u011fu \u00e7ok say\u0131da yat\u0131r\u0131mc\u0131 yerine uzun vadeli bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip tek bir sahibin fayda sa\u011flayaca\u011f\u0131n\u0131 da s\u00f6zlerine ekledi.<\/p>\n

\u0130lk olarak Per\u015fembe g\u00fcn\u00fc CNBC taraf\u0131ndan sat\u0131\u015f i\u015flemlerini yeniden ba\u015flatma karar\u0131, Vice ve yat\u0131r\u0131mc\u0131lar\u0131n\u0131n bir al\u0131c\u0131 bulmak i\u00e7in ka\u00e7ak\u00e7\u0131l\u0131k pe\u015finde ko\u015fan aray\u0131\u015flar\u0131n\u0131n son b\u00f6l\u00fcm\u00fc. \u0130ki y\u0131l \u00f6nce \u015firket, \u00f6zel i\u015fletme halka arz etmek i\u00e7in finansal bir ara\u00e7 olan SPAC olarak bilinen a\u00e7\u0131k \u00e7ek \u015firketi geni\u015f halka a\u00e7\u0131l\u0131m\u0131n\u0131 planlad\u0131. Ancak bu plan, so\u011fuyan yat\u0131r\u0131mc\u0131 avc\u0131l\u0131\u011f\u0131 aras\u0131nda ba\u015far\u0131s\u0131z oldu.<\/p>\n

Ge\u00e7en y\u0131l, taliplerin Virtue reklam ajans\u0131 ve st\u00fcdyo i\u015fi de dahil olmak \u00fczere \u015firket b\u00f6l\u00fcmlerini sat\u0131n almak i\u00e7in Vice’a ba\u015fvurmas\u0131n\u0131n ard\u0131ndan \u015firketin, varl\u0131klar\u0131n\u0131n bir k\u0131sm\u0131 veya tamam\u0131n\u0131 satmay\u0131 sa\u011flamak i\u00e7in yat\u0131r\u0131m bankalar\u0131 PJT ve LionTree’yi i\u015fe ald\u0131.<\/p>\n

Bu s\u00fcre\u00e7te Vice i\u00e7eri\u011finin \u00f6nemli bir al\u0131c\u0131s\u0131 olan Yunan medya \u015firketi Antenna ile toplant\u0131lara yol a\u00e7t\u0131. Ancak bu tart\u0131\u015fmalar y\u0131l sonundan \u00f6nce durduruldu. \u015eirketin bak\u0131\u015f a\u00e7\u0131s\u0131na g\u00f6re bir ki\u015fiye g\u00f6re Antenna, Vice i\u00e7in olas\u0131 bir talip, ancak art\u0131k \u015firketle m\u00fczakere m\u00fczakereleri y\u00fcr\u00fctm\u00fcyor.<\/p>\n

Bu ay, bir \u00f6nceki sat\u0131\u015f kontrol\u00fcn\u00fcn ard\u0131ndan, Vice Media’n\u0131n y\u00f6netim kurulu, \u015firketin bir boyutu veya tamam\u0131n sat\u0131\u015f hesab\u0131 i\u00e7in \u00f6zel bir komite olu\u015fturuldu.<\/p>\n<\/div>\n<\/div>\n

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Medya de\u011ferlemeleri, belirsiz bir isim \u00e7almadan d\u00fc\u015ft\u00fc ve al\u0131c\u0131lara m\u00fczakereler s\u0131ras\u0131nda daha fazla avantaj sa\u011fl\u0131yor. Disney ve NBCUniversal gibi end\u00fcstrinin devleri bile geleneksel TV izleyicili\u011fi ve nakit \u015fifreleri sa\u011flayan video tablolar\u0131ndaki d\u00fc\u015f\u00fc\u015flerle test ediliyor.<\/p>\n

Bayan Dubuc, Vice’\u0131n kat\u0131ld\u0131\u011f\u0131ndan beri k\u00fclt\u00fcr\u00fc ve i\u015f operasyonlar\u0131n\u0131 y\u00f6netmeye y\u00f6nelik \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc att\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

“Buraya girdi\u011fimde, \u015firketin hayatta kal\u0131p kalamayaca\u011f\u0131 belli de\u011fildi” dedi.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Son y\u0131llarda k\u00e2r elde etme m\u00fccadelesi veren Vice, talip bulmak i\u00e7in \u00f6zel bir komite kurdu.<\/p>\n","protected":false},"author":1,"featured_media":113728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[8473],"class_list":["post-113727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medya","tag-o"],"yoast_head":"\nNew Media'n\u0131n Ku\u015fat\u0131lm\u0131\u015f Avatar\u0131 Vice, Bir "Sat\u0131l\u0131k" \u0130\u015fareti As\u0131yor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pchaberturkiye.com\/new-medianin-kusatilmis-avatari-vice-bir-satilik-isareti-asiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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